Social Media Increasing Not Only Engagement But Sales Too

At Focal Point our only mission is the rapid expansion of your brands and your business. The quicker a brand is developed, recognized and solidified, the quicker explosive sales and incredible returns are possible. The power of social media never ceases to amaze us. Everyday we see social media marketing making a difference for all different types of businesses. It …

Love is in the air, Why not use Social Media to Share #HappyValentinesDay

As a social media marketer, my job relies highly on my ability to create engaging content. I am constantly thinking about what I can create and post about that will get my audience engaged on social media. A great way to do this is by creating timely content. Whether that be by creating content based on exciting things going on …

Super Bowl Drives a Social Media Touchdown for Businesses

If you are anything like me you look forward to the Super Bowl each year for the amazing commercials. Advertisers spend millions of dollars for just a 30-second slot of fame during the game, but does that drive enough sales to gain a significant ROI? Sure, just having your commercial run during the Super Bowl reaches the eyes of millions, …

Make Your Sweetie the Focal Point of Your Day the Akron Way

Happy Sweetest Day! Whether you believe it’s a “real” holiday or not, Sweetest Day is a great opportunity to show your loved one they are the “focal point” of your life! Here are three ways to celebrate Sweetest Day the Akron way. Pick Up a Bouquet from Highland Square’s Mustard Seed Market and Cafe The Mustard Seed, Akron’s Highland Square Neighborhood’s …

Why Consistent NAP Listings are Important to Local SEO

Local SEO is important to all companies and organizations that want to appear in search results locally. However, there are a lot of elements involved in crafting a successful local SEO plan. One of the most important factors being consistent NAP listings. What is NAP? NAP is an acronym for Name, Address, Phone. Remember the days of flipping through a …

A Record Breaking Series for the Cavaliers…and Social Media

How Did Social Media Fare During The Finals? The 2016 NBA Finals wrapped up last Sunday as the Cleveland Cavaliers broke the 52 year Cleveland sports championship drought. A record-setting series as the Cavaliers managed to win the series after being down 3 games to 1, the first time a team has done so. This championship final was the most …

How Social Media Changed College Recruiting

Back in the day (as in 10 years ago), high school stars who were hoping to gain an athletic scholarship had to send colleges letters and an actual tape of their highlights. It was an elongated process that today’s technology has fixed and made absolutely obsolete. Colleges still send their basic letters of expressing interest or the letters in which …

The Facebook Freak-Out

Yes, Facebook changed its algorithm again.  Quite a few people emailed me because they were concerned about an article about the ramifications of this change – article found here. If you didn’t read the article, the genesis is that with the changes, it will be harder for brands to organically reach their audience as well as potential new audience members. This …

Personal Branding and Social Media

When I have spoken to numerous groups across the United States, I have found that most people can easily identify brands they like and explain why they like them and how they are memorable. However, when I asked the same groups if they had taken the time to think about themselves as a brand, the rooms were quiet. In the age of …