Social Media Supporting Nonprofits

We continuously see the impact social media has for our clients. One way that we achieve these results is by working side by side with our clients through the promotion of their events. We wanted to share one of our recent success stories with a nationally known non-profit. We had the privilege of assisting Edwin Hubbard and his team with …

As Facebook Changes, Our Marketing Efforts Should Too

At the end of the day Facebook is a business. Businesses want to keep their customers happy, right? The same goes for Facebook. Facebook has an algorithm that exists in order to keep their users happy and continuing to use the platform. They want to make sure that users are seeing content they will enjoy or benefit from. Many times …

Happy Mother’s Day to our Focal Point Moms

On behalf of Mother’s Day we created something special about all of our Focal Point moms! As social media marketers, we have our specific way that we go about using social media, but how are our families using it? Here is how our moms are using social media on a daily basis. Enjoy and Happy Mother’s Day! Shon Christy The …

Reduce, Reuse, Recycle….Your Social Media Content

Coming up with new content day after day can be time-consuming. Whether it is for social media posts, blog posts, articles, or videos it can sometimes be difficult. We all have periods of time at the office or in our lives where everything seems “ordinary.” You feel as if nothing exciting is happening or worth mentioning. No new services, specials, …

Seeing is Believing…Social Media Bringing Business to Optometry

When I started my career in social media marketing, I never imagined the amount of thought, detail, and strategy that went into it creating and deploying content. Unlike what most people and businesses believe, it is so much more than just posting a picture or fun fact here and there in an attempt to get your business’ name some exposure. …

Social Media Increasing Not Only Engagement But Sales Too

At Focal Point our only mission is the rapid expansion of your brands and your business. The quicker a brand is developed, recognized and solidified, the quicker explosive sales and incredible returns are possible. The power of social media never ceases to amaze us. Everyday we see social media marketing making a difference for all different types of businesses. It …

Love is in the air, Why not use Social Media to Share #HappyValentinesDay

As a social media marketer, my job relies highly on my ability to create engaging content. I am constantly thinking about what I can create and post about that will get my audience engaged on social media. A great way to do this is by creating timely content. Whether that be by creating content based on exciting things going on …

Super Bowl Drives a Social Media Touchdown for Businesses

If you are anything like me you look forward to the Super Bowl each year for the amazing commercials. Advertisers spend millions of dollars for just a 30-second slot of fame during the game, but does that drive enough sales to gain a significant ROI? Sure, just having your commercial run during the Super Bowl reaches the eyes of millions, …