Happy Mother’s Day to our Focal Point Moms

On behalf of Mother’s Day we created something special about all of our Focal Point moms! As social media marketers, we have our specific way that we go about using social media, but how are our families using it? Here is how our moms are using social media on a daily basis. Enjoy and Happy Mother’s Day! Shon Christy The …

Reduce, Reuse, Recycle….Your Social Media Content

Coming up with new content day after day can be time-consuming. Whether it is for social media posts, blog posts, articles, or videos it can sometimes be difficult. We all have periods of time at the office or in our lives where everything seems “ordinary.” You feel as if nothing exciting is happening or worth mentioning. No new services, specials, …

Seeing is Believing…Social Media Bringing Business to Optometry

When I started my career in social media marketing, I never imagined the amount of thought, detail, and strategy that went into it creating and deploying content. Unlike what most people and businesses believe, it is so much more than just posting a picture or fun fact here and there in an attempt to get your business’ name some exposure. …

Social Media Increasing Not Only Engagement But Sales Too

At Focal Point our only mission is the rapid expansion of your brands and your business. The quicker a brand is developed, recognized and solidified, the quicker explosive sales and incredible returns are possible. The power of social media never ceases to amaze us. Everyday we see social media marketing making a difference for all different types of businesses. It …

Love is in the air, Why not use Social Media to Share #HappyValentinesDay

As a social media marketer, my job relies highly on my ability to create engaging content. I am constantly thinking about what I can create and post about that will get my audience engaged on social media. A great way to do this is by creating timely content. Whether that be by creating content based on exciting things going on …

Super Bowl Drives a Social Media Touchdown for Businesses

If you are anything like me you look forward to the Super Bowl each year for the amazing commercials. Advertisers spend millions of dollars for just a 30-second slot of fame during the game, but does that drive enough sales to gain a significant ROI? Sure, just having your commercial run during the Super Bowl reaches the eyes of millions, …

Make Your Sweetie the Focal Point of Your Day the Akron Way

Happy Sweetest Day! Whether you believe it’s a “real” holiday or not, Sweetest Day is a great opportunity to show your loved one they are the “focal point” of your life! Here are three ways to celebrate Sweetest Day the Akron way. Pick Up a Bouquet from Highland Square’s Mustard Seed Market and Cafe The Mustard Seed, Akron’s Highland Square Neighborhood’s …

Why Consistent NAP Listings are Important to Local SEO

Local SEO is important to all companies and organizations that want to appear in search results locally. However, there are a lot of elements involved in crafting a successful local SEO plan. One of the most important factors being consistent NAP listings. What is NAP? NAP is an acronym for Name, Address, Phone. Remember the days of flipping through a …