The Facebook Freak-Out

Yes, Facebook changed its algorithm again.  Quite a few people emailed me because they were concerned about an article about the ramifications of this change – article found here. If you didn’t read the article, the genesis is that with the changes, it will be harder for brands to organically reach their audience as well as potential new audience members. This …

Personal Branding and Social Media

When I have spoken to numerous groups across the United States, I have found that most people can easily identify brands they like and explain why they like them and how they are memorable. However, when I asked the same groups if they had taken the time to think about themselves as a brand, the rooms were quiet. In the age of …

Boxing Beat Itself Up

We are two weeks removed, and the social media buzz around the Mayweather Pacquio fight (and boxing in general) is dead.  Sure, it was the number one trending topic on twitter for a period of time on that Saturday, but what happens now? I’ve been asked before, “Can you create some excitement on social media around our event?”  But there …

4 Keys to a Successful Mother’s Day Social Media Marketing Campaign

As a social media professional, I am naturally curious to see how companies utilize social media around the holidays.  If the campaigns are creative, it has the potential to impact my purchasing decisions.  With Mother’s Day right around the corner, I was keeping close tabs on the Akron social media scene; sadly, it was quiet.  For example, I follow a …