Reduce, Reuse, Recycle….Your Social Media Content

Coming up with new content day after day can be time-consuming. Whether it is for social media posts, blog posts, articles, or videos it can sometimes be difficult. We all have periods of time at the office or in our lives where everything seems “ordinary.” You feel as if nothing exciting is happening or worth mentioning. No new services, specials, community engagement, etc. Because of this, you feel as if you have nothing to use for content. I am hear to tell you that it doesn’t have to be that way! Time is precious and it shouldn’t be spent fishing for sub-par content ideas when you can use what you already have to create something great!

Have you ever thought about reusing the content you have already published, but just in a different and creative way? On behalf of Earth Day today I have created a list of 4 ways you can recycle your content to make those “ordinary weeks” seem extraordinary on social media!


1. Create an infographic:

Have you posted statistics in the past based on trends in your industry?

“For example “83 percent of Americans have a social media account.”

Gather them and create an impactful infographic! If the statistics did well being posted individually, why wouldn’t they be successful combined with visuals and attention grabbing colors?

2. Bring back relevant blogs:


Go take a look at your previous blog posts. Are they still relevant? Post them again! Odds are all of your viewers haven’t seen it. If it would be helpful to your customers post it on social media leading them back to your blog. This will not only answer questions for your customers, but it increases your credibility, increases SEO, and leads people right back to your website. You’ve got nothing to lose!

Another approach to this is simply tweeting tips from time to time from your blogs. They are short and sweet and get your name and knowledge in front of your audience.

3. Take your content to Pinterest:

I have recently started increasing the use of this technique for Focal Point! I created a “Focal Point Blog” board on Pinterest. I pull an engaging image from the blog and create a pin around it. This provides, even more, opportunities for people to see our blogs and increase traffic to our website!

4. Repurpose a popular post into a video:

Taking a previously written post, engaging images and shaping them in a creative way to produce a video you will be able to attract an entirely new group of people. We all know that the popularity of video on Facebook continues to grow, so why not take advantage of it? Facebook video posts have increased by 94% annually in U.S. Sounds to me like it’s time to jump on the video bandwagon.

The list doesn’t stop there. The possibilities are endless. You have all the content right in front of you, it is just a matter of thinking in a different way. Have fun with it and always remember to reduce, reuse, and recycle.

Have more questions? We are here to help…Contact us today!


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