Social Media Increasing Not Only Engagement But Sales Too

At Focal Point our only mission is the rapid expansion of your brands and your business. The quicker a brand is developed, recognized and solidified, the quicker explosive sales and incredible returns are possible. The power of social media never ceases to amaze us. Everyday we see social media marketing making a difference for all different types of businesses. It doesn’t matter if it is a non-profit, restaurant, hair salon, or even a medical facility, social media can create unthinkable results.

We wanted to share one of our recent success stories here at Focal Point. We are so proud of the work our team was able to produce for the Akron Area YMCA branches and camps. The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. We are so excited to be part of their mission and what this great organization has to offer the community.

Over the past 4 months on social media they received:

2,891,249 views on their pages
22,736 engagements
3,657 link clicks
1,466 New followers

You may be thinking “ That all sounds great, but what is that doing for their business?” Aside from the fact that millions of people are seeing their name, building brand awareness, credibility, and viewer involvement, the organization saw unimaginable results from their “Y-Stretch Yourself” campaign. The annual campaign runs special offers encouraging people to join the excitement at the Y and become a member. The first week of the campaign was the best they have ever had in the past 4 years and they exceeded their member enrollment goals for the campaign overall!

These results happened only over a short period and it is only up from here. The Akron YMCA is only one of many success stories, but they are proof that social media can make a difference for your business’s success. Here is a video testimonial from Judi Christy, the Marketing Director at the Akron Area YMCA herself.

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