If you are anything like me you look forward to the Super Bowl each year for the amazing commercials. Advertisers spend millions of dollars for just a 30-second slot of fame during the game, but does that drive enough sales to gain a significant ROI? Sure, just having your commercial run during the Super Bowl reaches the eyes of millions, but that single impression may not be enough to stick in the minds of viewers. That’s where social media comes in! Utilizing social media will have your brand appearing throughout the entire game instead just 30 seconds. It is all about repetition and getting people involved!
At Focal Point, an Akron-based social media marketing agency, we are constantly observing how businesses are utilizing social media to drive their business. We all remember the Coca-cola #MakeItHappy campaign, and of course, Oreo’s Super Bowl tweet: “You can still dunk in the dark” from 2013. It is now 2017 and social media is bigger than ever. If over 3 years ago social media can save the day for marketers during a blackout, I can only imagine the impact it will have for businesses today.
Here are a few of my favorite social media touchdowns from last night’s game:
This year Pepsi hosted the halftime show. In combination with Lady GaGa of course. Pepsi began promoting the #PepsiHalfTime prior to the game. They encouraged viewers to follow Pepsi on twitter in order to find out how to win special prizes. They would then have to retweet the designated post for a chance to win. This was pure genius and fun! It not only got new people following their page, but also engaging with their content.
This year the delicious candy bar we all know and love took a new approach for their Super Bowl advertising technique. They aired their first live commercial during the 3rd quarter! They got viewers excited for the live commercial by going live 36 hours before the big game. #SnickersLive
Did they have you busting a move last night? With the help of Justin Beiber the phone company launched their #UnlimitedMoves campaign promoting their new “unlimited phone plan.” They encouraged their audience to share their best dance moves and Justin would retweet his favorite. This got people having fun, and paying attention to what T-Mobile had to say.
The luxury car brand utilized the Super Bowl to not only advertise their product and drive sales, but also to express where they stand in terms of society issues. The launched their ad for the #DriveProgress campaign. Within only hours the commercial received over 1.5 million views on Youtube! The brand expressed their commitment to “Drive Progress” for women to be equal in the work force.
Whether it be through a contest, live streaming, voicing your opinions on society issues, or getting people to let loose and shake it, social media is making a difference for businesses. The Super Bowl is only one day of the year, think about how you could be utilizing social media to promote your business all of the other 364 days. The possibilities are endless and these brands are proof of that. Start today! #NoTimeLikeThePresent