We are constantly exposed to advertisements. Whether it is on our way to work and you hear a catchy jingle on the radio, see a billboard on the side of the freeway, or a commercial for your favorite pizza place while you are watching Dancing With The Stars. Even in the digital age companies are still spending millions of dollars on traditional marketing. But are these traditional advertisements reaching the right people? How do you know? That’s the beauty of social media marketing. Not only is it cost effective, but you can guarantee that you are reaching your target audience on a daily basis. You may be thinking “ I don’t have time to manage my social media daily. I don’t know what platforms to use, or I don’t know how to use it properly.”
I am here to tell you that you are not alone and that I have a solution. Have you ever thought about outsourcing your social media? I have created five reasons as to why it would be beneficial for your business to outsource the social task
Here at Focal Point, we dedicate all of our time to all things social media. Whether that be researching current trends, platforms, algorithms, or updates, we make it our priority to be one step ahead of the game. We research what demographics use which platforms most, which days of the week produce the most engagement, what time of day works best, how to properly distribute a budget to produce the best results and even what image dimensions work for each platform. Didn’t know there was so much to think about? That is only the beginning, but we make it so our clients don’t have to worry about keeping up with this continuously changing industry. If we are one step ahead of the game then so are our clients. We want them to be able to focus on being the experts in their industry and we will experts in promoting your work on social media.
It is clear that there is a lot that goes into executing social media marketing properly. As a social media specialist, it is my job to spend my work day researching, writing, and posting for my clients. It is a lot more time consuming/time sensitive than designing an ad once and putting it in the newspaper. It is a daily commitment. Each day we check our client’s comments, reviews, and engagement. We make sure that their customers don’t go unnoticed. This commitment allows your brand to build relationships with your customers, increase trust, and credibility.
In order to achieve the brand awareness that you want you have to be consistent. When you outsource your social media you have someone dedicated to your account on a daily basis. You are guaranteed to have a set amount of posts produced each week, custom to your brand, and strategically created for your specific audience. You will constantly have someone paying attention to your reviews and comments to ensure no issues are left unaddressed and no complement is left unappreciated.
Aside from the fact that outsourcing your social media marketing is more affordable than hiring a new employee to do it in-house; think about the cost of training programs to stay up-to-date on the latest regulation changes, the cost of different scheduling tools, photo editing tools, analytical tools, and video production resources. When you outsource you don’t need to worry about obtaining these resources in your office. Trained professionals will be using the tools to execute unique content just for you.
Last but not least we come to results. When you put everything into perspective from custom content, tailored audiences, unique campaigns, research and strategies you have the recipe for social media success. Each month we provide numerical reports for our clients explaining the results from the previous month. We dive into these analytics determining what is working, who is engaging and why. We take this information and use it to craft content moving forward to produce more awareness, engagement, leads, and sales.
The success stories never cease to amaze me. Whether it be launching a contest that reaches over 14,000 people, a Facebook post generating 100 leads, or promoting a charity event that exceeds their donation goal by thousands. Our clients are living proof that social media works. We want to help your business too! Have more questions? Give us a call.